Tesla Stock Dives. The ‘Buyers Strike’ Is a Real Problem for Musk.
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Updated March 04, 2025, 10:29 am EST / Original March 04, 2025, 5:04 am EST
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stock was dropping early Tuesday after falling in the previous session as investors considered tariffs, weak Chinese sales data, and the impact of a “buyers strike” on the electric-vehicle maker.
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Tesla (TSLA) sales are still crashing in Europe in February
Tesla’s sales continued to crash in Europe in February, with the first few markets reporting car sales data confirming the American automaker’s ongoing troubles in Europe.
Last month, we reported that Tesla’s car sales fell roughly 50% year over year in Europe in the first month of 2025.
The drop continues a trend that started last year for Tesla, but it appears to have greatly accelerated in 2025 due to a few factors, including Elon Musk’s meddling in politics and the changeover of Tesla’s most popular car, the Model Y.
Now, data has started to come in for February, and the downward trend continues for Tesla:
The first four markets to report sales, France, Norway, Sweden, and Denmark, have all reported significant declines in sales from February 2024 to February 2025.
In some cases, like in France, it follows a broader decline in EV sales as the market as pulled away some incentives, but in other markets, EV sales are still growing but without Tesla.
For example, in Norway, that’s despite car sales, which are almost entirely electric, being up 21% in February—compared to Tesla’s 48% drop.
Part of the decline is due to lower inventories as Tesla has released the new version of the Model Y with deliveries starting in March.
Refresh Model Y already available and being sold in UK. They’re pushing it hard.
Sales still falling.
However, Tesla made a similar changeover of the Model 3 around the same time last year, and sales of the electric sedan are also down year over year.
At this point, it should be quite clear that Tesla has a demand problem in Europe. Yes, the Model Y refresh is affecting those numbers as well, but I think it would be foolish to believe that they could compensate for a 46% year-over-year decline in the first 2 months so far.
Tesla’s two biggest EU markets, Germany and the UK, have yet to report. The UK is the market where Tesla has seen the smallest decline while Germany had the biggest of any significant market.
Elon’s politics are certainly at play, the new Model Y as previously mentioned, but also the increased competition in Europe, where more EV models are available.
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| Countries | Feb-25 | Feb-24 | Jan-25 | Jan-24 | YoY change |
| Germany | 1,277 | 3,150 | -59.5% | ||
| UK | 1,293 | 1,581 | -18.2% | ||
| France | 2,395 | 3,244 | 1,141 | 3,118 | -44.4% |
| Netherlands | 926 | 1,610 | -42.5% | ||
| Norway | 917 | 1,777 | 663 | 1,109 | -45.3% |
| Spain | 269 | 1,094 | -75.4% | ||
| Sweden | 613 | 1,064 | 394 | 730 | -43.9% |
| Denmark | 509 | 1,086 | 451 | 763 | -48.1% |
| Portugal | 380 | 551 | -31.0% | ||
| Total | 4,434 | 7,171 | 6,794 | 13,706 | -46.2% |
