Taco Bell reveals new menu items coming in 2025: Mountain Dew Baja Midnight, Quesocrisp, nostalgic favorites among the additions
NEW YORK — Calling all Taco Bell fans! The fast food chain has just revealed a new lineup of menu items coming to their restaurants nationwide this year — including a new flavor of Mountain Dew Baja Blast known as Baja Midnight.
The 2025 updates were announced during Taco Bell’s annual “Live Más” live event, which was held to discuss details of the brand’s future Tuesday in New York City.
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So what new food is on the way? Here’s a list of new menu items coming in 2025 as outlined by Taco Bell:
Specific release dates for all of these new menu items was not provided.
You can watch the 2025 menu reveal in the video below with Taco Bell’s Chief Marketing Officer Taylor Montgomery:
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TACO BELL REVEALS NEW MENUS, PRODUCTS AND EXPERIENCES AT THEIR ANNUAL LIVE MÁS LIVE EVENT 2025
Mar 04, 2025, 21:18 ET
Taco Bell fans got to see the future as the brand unveiled a first look (and taste) of the biggest year yet for flavor and innovation
By: Taco Bell Corp.
Inspired by: Taco Bell fans everywhere
Updated 6:07 PM EST, Tuesday, March 4, 2025
TLDR:
NEW YORK, March 4, 2025 /PRNewswire/ — Emcee Ashley Park Kicks Off Second Annual Live Más LIVE Innovation Keynote at 5:00 p.m. EST, March 4, 2025
Taco Bell’s biggest fans filled the Brooklyn Paramount Theater and tuned in online to be the first to experience the future of Taco Bell. Ashley Park set the stage, energizing the crowd before they got a front-row seat to Taco Bell’s biggest surprises for 2025 — including cutting-edge products, groundbreaking partnerships, unexpected collaborations and exclusive tasting opportunities.
5:05 p.m. EST, March 4, 2025
Taco Bell’s Vision for 2025: Doubling Down on Innovation
Taco Bell CEO Sean Tresvant took the stage to set the tone for a groundbreaking year centered around giving the brand’s biggest fans more ways to enjoy their favorites, more opportunities to try new innovations and more ways to stay connected.
Bonus take: Doubling down on innovation on the menu starts with bold ambitions for evolving Taco Bell’s chicken and beverage lineup and extends beyond the menu with a reimagined customer experience, revolutionizing fan touchpoints through supreme service and fan experiences. The love for Taco Bell grows more than ever with over 340 stores opening in 25 countries alone in 2024. Read more HERE.
Before heading offstage, Tresvant surprised the in-person audience with an exclusive collab giveaway of custom hats in partnership with luxury fashion brand Siegelman Stable. For viewers at home, there was a Tuesday Drop, via the Taco Bell app, of the exclusive Live Más LIVE merch.
5:10 p.m. EST, March 4, 2025
A Look Inside the Test Kitchen and The Mind of Taco Bell’s Most Innovative
Taco Bell’s Chief Food Innovation Officer, Liz Matthews pulled back the purple curtain on the famous Test Kitchen and the brilliant minds of the Food Innovation Team whose number one job is to craft a reimagined dining experience. Known for pushing the envelope when others “stay in their lane” to curate some of the most talked about menu items around (chicken nuggets), Taco Bell shed a light onto menu items and flavors they’re dreaming about.
“For more than 60 years, Taco Bell has been crafting bold, beautiful flavors that ignite cravings and redefine what’s possible. Our fans inspire us to push boundaries, break the rules, and explore the limitless potential of flavor. We’re not just making food—we’re creating experiences that surprise, delight, and keep people coming back for more,” remarked Matthews.
5:20 p.m. EST, March 4, 2025
TBX Season 2: Carne Asada Steals the Show
Last year’s Live Más LIVE introduced TBX, a culinary collaboration program designed to support emerging chefs and offer fans entirely new ways to experience their favorite Taco Bell menu items. Last year’s debut had fans in a frenzy for one-of-a-kind Crunchwrap Supremes and Taco Bell confirmed that the Southwest Hot CHX Crunchwrap Supreme in partnership with TBX Chef Lawrence “LT” Smith is currently testing in Cincinatti, OH.
The second season of TBX is all about bringing a new type of carne asada to the masses. Who else better to partner with than the woman who literally wrote the book on it. Taco Bell announced a partnership with LA-based Bricia Lopez, author, creator of “I Love Micheladas,” co-owner of the award-winning restaurant Guelaguetza and widely regarded leading expert of Oaxacan cuisine.
Matthews wrapped her appearance announcing an exclusive in-app Tuesday Drop inviting five Taco Bell Fire! Tier rewards members and lucky plus ones to join her and the team at the Taco Bell Test Kitchen in Irvine, California to experience part of the magic.
5:30 p.m. EST, March 4, 2025
The 2025 Bell Awards: Taylor Frankie Paul Takes Home “Menu Hack of The Year” Award, Among Five Winners
Host Ashley Park recognized Taco Bell superfans during the second annual Bell Awards for their unparalleled dedication to the brand, honoring Taco Bell’s passionate and loyal community of taco enthusiasts:
5:40 p.m. EST, March 4, 2025
Refreshing the Game: Live Más Café is Here with Vibrant Beverage Innovations
Taco Bell is redefining refreshment with the launch of Live Más Café, its first-ever beverage-focused restaurant, which opened in November 2024 in San Diego, California. Inspired by Gen Z’s love for specialty drinks, this concept offers a diverse range of 30 unique beverages handmade by Bellristas including Churro Chillers, Agua Refrescas, specialty coffees, Dirty MTN DEW® BAJA BLAST® Dream Soda and more.
5:50 p.m. PST, March 4, 2025
Taco Bell’s 2025 Off Menu Collabs: Must-Have Merch and More
While known for its craveable food, Taco Bell is no stranger to crushing the clothing game. Limited-edition merch partnerships and more are on the horizon giving fans more ways than ever to interreact with their favorite brand.
5:55 p.m. EST, March 4, 2025
2025 Menu Releases: Bold Flavors Ahead
Taco Bell CMO, Taylor Montgomery highlighted the flavor-packed lineup of every menu item rolling out in the 2025 calendar year**:
6:07 p.m. PST, March 4, 2025
Harmony at The First Bite
Following the show, Live Más Live attendees got access to an exclusive tasting event indulging in more than 14 new innovation that the Taco Bell Food Innovation Team have in the works. The menu items served during the tasting experience include: the Quesocrisp Taco, Flamin’ Hot® Burrito, MOUNTAIN DEW BAJA MIDNIGHT™, Purple Chile sauce (requiring a waiver to try) and more.
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* NO PURCHASE NECESSARY. Open only to artists/bands performing in the United States of America in 2025 who are at least age 18 (or the age of majority within their jurisdiction, if older than 18). Begins on 03/04/2025 at 2PM PST and ends on 03/17/25 at 8:59 PM PST (“Contest Period”). To enter the Contest, visit feedthebeat.com/subs/register during the Contest Period and submit a completed entry form, including responses to all required questions. Total 100 winners during Contest Period. Entries must comply with all requirements in Official Rules. Limit: 1 entry per artist/band. Prize: one $500 Taco Bell gift card and a welcome package. Winner must comply with all prize acceptance requirements. For full Official Rules, see https://feedthebeat.com/officialrules. Sponsor: Taco Bell Corp., 1 Glen Bell Way, Irvine, CA 92618.
** At participating U.S. locations for a limited time only (where applicable), while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery. In combos and boxes, drinks exclude freezes.
Jacqueline Cisneros – Taco Bell Corp.
Jacqueline.Cisneros@yum.com
Elizabeth Burmeister – Edelman
Elizabeth.Burmeister@edelman.com
SOURCE Taco Bell Corp.
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Baja Midnight, Quesocrisp Taco, and more: what’s coming to Taco Bell in 2025
KTLA
by: Iman Palm
Posted: Mar 5, 2025 / 12:24 PM PST
Updated: Mar 5, 2025 / 02:21 PM PST
Taco Bell announced a slate of new menu items and plans for the brand at its second annual Live Mas event, which took place in New York City on Tuesday.
Here’s what Taco Bell fans can expect on menus in 2025.
The brand also pulled back the curtain on its test kitchen and showed attendees what new innovations could be added to menus.
“For more than 60 years, Taco Bell has been crafting bold, beautiful flavors that ignite cravings and redefine what’s possible. Our fans inspire us to push boundaries, break the rules, and explore the limitless potential of flavor. We’re not just making food; we’re creating experiences that surprise, delight, and keep people coming back for more,” Taco Bell’s chief food innovation officer, Liz Matthews, said during the event.
Taco Bell isn’t just expanding its menu; its restaurants are expanding as well. The brand aims to triple its international store count by 2030 and have each US restaurant generate $3 million in revenue, up from $2.2 million.
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